Located in Midtown Garment District of Manhattan, this pop-up shop experience is for the Refinery Hotel. The goal of this project was to develop a commercial environment that communicates the fundamental brand narrative. With a focus on customer behavior, the merchandising of hard and soft good product lines are explored in this space. The design of this space is a fresh take on the hotel's modern, industrial and rustic characteristics. The concept of this design is inspired by the hotel's history of being a re-purposed hat factory. The revival pop-up shop shares the message that what is old can still breathe new life.