top of page

PROJECT

For my graduating senior capstone, the Intention brand was created- a wellness-based brand focused on positive growth and the extension of personal experience to the community. Through extensive research and development, this semester-long project responds to the social and retail problems created by social media. Social platforms overwhelm consumers with an endless amount of brands, flooding them with information and making it tough to choose which products and services to interact with. In return, these retailers get lost in a sea of homogeneous brands. Today’s Millennial-driven consumer market is looking for brands they can trust and help them reach their desires. Intention creates a place for brands to stand out and display their product directly in front of their target consumers while also providing consumers with the guidance and tools necessary for initiating their journey towards their desired lifestyle. 

SCOPE

Research

Brand Identity

Brand Strategy

Brand Voice

Visual Identity

Packaging

Content Creation

Consumer Experience

Retail Design

Lifestyle Video

Physical Mock-Ups 

DESIGN DECK

PROGRAMS

SketchUp + Vray

Vector Works

Photoshop

Illustrator

InDesign

After Effects

Welcome to
INTENTION

A wellness-based retail shop, botanical market, and café.
With heart, soul, and service INTENTION helps you grow a positive mindset and habits towards reaching your highest potential. Through the purchase of self-care products, personalized events, and activities we provide you with the necessary steps towards identifying your intentions, fulfilling your aspirations and achieving your goals. INTENTION is a lifestyle, extended through personalized and community experiences, focused on continuous compassion and determination towards self-discovery and growth. 

Botanical Vector_02.png
pexels-eva-elijas-6485437.jpg

GOALS

01

Attract
Millennials 

02

Provide 

guidance through personal and community experiences 

03

Educate 

through informational and interactive experiences

04

Inspire 

through lifestyle branding and stimulating physical space

Floor Plan_Final Layout_1800x1165.jpg

the shops

Wood Texture
Check Out Process-03.png