BRAND IDENTITY

WELLNESS BRAND

SPRING 2021

PROJECT

The development of INTENTION, a wellness brand which sells monthly subscription boxes for purchase. From the ground up the type of business model, visual identity, financial and marketing strategy are considered to design a new brand.

SCOPE

BUSINESS / MARKETING PLAN

Research

Executive Summary

Market Analysis

Brand Identity

Marketing Strategy

Financial Details

Mood Board

Logo Design

Style Guide

Brand Video

Logo Animation

Mockup

ABOUT

INTENTION is a monthly subscription box service providing customers with a tangible step towards fulfilling specific wellness-based aspirations.

MISSION

To help others slow down & extend their focus on positive habits towards their wellbeing and lifestyle.

GOALS

Attract
Millennials

Provide

guidance through personal and community experiences

Educate

through informational and interactive experiences

Inspire

through lifestyle branding and stimulating physical space

LOGO

In nature, the lilac flower has many varying colors, each symbolizing a different meaning. For the Lilac Chocolates logo, the color of the flower adapts based on which type of package you choose to send.

OUR CUSTOMERS

Emily, 24

Single

Assistant Editor

High interest in wellness but mid knowledge on the subject. She actively searches for the best products that can help her become the best version of her self.

Santa Monica, CA

High interest in wellness but low knowledge on the subject. She is interested in learning new information and discovering new products that helps her stay focused on achieving her life goals.

Brooklyn, NY

Marketing Manager

In a Relationship

Riley, 30

High interest in wellness and high knowledge on the subject. She is interested in products and experiences that promote a positive lifestyle and benefit her well-being. She lives an active lifestyle and likes looking forward to new things.