BRAND IDENTITY
WELLNESS BRAND
SPRING 2021
PROJECT
The development of INTENTION, a wellness brand which sells monthly subscription boxes for purchase. From the ground up the type of business model, visual identity, financial and marketing strategy are considered to design a new brand.
SCOPE
BUSINESS / MARKETING PLAN
Research
Executive Summary
Market Analysis
Brand Identity
Marketing Strategy
Financial Details
Mood Board
Logo Design
Style Guide
Brand Video
Logo Animation
Mockup
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ABOUT
INTENTION is a monthly subscription box service providing customers with a tangible step towards fulfilling specific wellness-based aspirations.
MISSION
To help others slow down & extend their focus on positive habits towards their wellbeing and lifestyle.
GOALS
01
Attract
Millennials
02
Provide
guidance through personal and community experiences
03
Educate
through informational and interactive experiences
04
Inspire
through lifestyle branding and stimulating physical space
LOGO
In nature, the lilac flower has many varying colors, each symbolizing a different meaning. For the Lilac Chocolates logo, the color of the flower adapts based on which type of package you choose to send.
