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BRAND IDENTITY

WELLNESS BRAND

SPRING 2021

PROJECT

The development of INTENTION, a wellness brand which sells monthly subscription boxes for purchase. From the ground up the type of business model, visual identity, financial and marketing strategy are considered to design a new brand.

SCOPE

BUSINESS / MARKETING PLAN

Research

Executive Summary

Market Analysis

Brand Identity

Marketing Strategy

Financial Details

Mood Board

Logo Design

Style Guide

Brand Video

Logo Animation

Mockup

 

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ABOUT

INTENTION is a monthly subscription box service providing customers with a tangible step towards fulfilling specific wellness-based aspirations.

MISSION

To help others slow down & extend their focus on positive habits towards their wellbeing and lifestyle.

GOALS

01

Attract
Millennials 

02

Provide 

guidance through personal and community experiences 

03

Educate 

through informational and interactive experiences

04

Inspire 

through lifestyle branding and stimulating physical space

LOGO

In nature, the lilac flower has many varying colors, each symbolizing a different meaning. For the Lilac Chocolates logo, the color of the flower adapts based on which type of package you choose to send.