The development of INTENTION, a wellness brand which sells monthly subscription boxes for purchase. From the ground up the type of business model, visual identity, financial and marketing strategy are considered to design a new brand.
BUSINESS / MARKETING PLAN
INTENTION is a monthly subscription box service providing customers with a tangible step towards fulfilling specific wellness-based aspirations.
To help others slow down & extend their focus on positive habits towards their wellbeing and lifestyle.
guidance through personal and community experiences
through informational and interactive experiences
through lifestyle branding and stimulating physical space
In nature, the lilac flower has many varying colors, each symbolizing a different meaning. For the Lilac Chocolates logo, the color of the flower adapts based on which type of package you choose to send.
High interest in wellness but mid knowledge on the subject. She actively searches for the best products that can help her become the best version of her self.
Santa Monica, CA
High interest in wellness but low knowledge on the subject. She is interested in learning new information and discovering new products that helps her stay focused on achieving her life goals.
In a Relationship
High interest in wellness and high knowledge on the subject. She is interested in products and experiences that promote a positive lifestyle and benefit her well-being. She lives an active lifestyle and likes looking forward to new things.
Port Jefferson, NY