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Intention is a wellness-based lifestyle brand on a mission to help others identify their intentions, fulfill their aspirations and achieve their goals. Intention is a lifestyle focused on continuous compassion and determination towards self-discovery and growth. This video adds to the brand's promotional marketing material, communicating the concept behind the brand's meaning of intention.
Grabs the viewer’s attention by asking a powerful question. The mood is peaceful, calm, and reflective
Scenes display examples of people living out different intentions, instilling a sense of aspiration to the viewer. Mood picks up to be more energetic.
The concept of intention is introduced to the viewer. Communicates the reason behind the question “why?’” in the opening scene.
The Intention brand and its mission is introduced.
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