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Lauren's Crafting Corner

Project type

Brand Development


Winter 2020


New York

Lauren's Crafting Corner is a small business based on Long Island, New York that sells custom-painted glassware and vinyl products. After taking a deep dive into the warm, witty, and approachable brand I created a visual identity and digital presence to match. Geometric and organic typography are paired for this brand to symbolize its balance of professionalism and playfulness. A warm color palette is used to translate the brand's crafty and welcoming nature.

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