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OLIPOP Pop-Up

PROJECT TYPE

Experiential Marketing, Brand Experience, Pop-Up Design

DATE

Fall 2021

SCOPE

Brand Research, Location Scouting, Concept Development, Space Planning, Ambassador Guide, Invitation Design, Event Collateral, Target Influencer/ Media, Visual Identity

OLIPOP is a brand that creates sparkling tonic drinks which are a healthier alternative to soda. In the fall of 2020 the brand released a vintage production as part of its marketing plan promoting the poppy nostalgia of the brand and their new flavor-- orange squeeze.

This Influencer/ Media event brings the brand's campaign video to life by translating its vibrant nostalgia into an interactive experience. Guests will leave with fun memories, educated on OLIPOP's surprising health benefits, and with a desire to purchase the brand’s products.

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