top of page
pexels-karolina-grabowska-4219519.jpg

BRAND DESIGN

LAUREN'S CRAFTING CORNER

WINTER 2020

PROJECT

Lauren's Crafting Corner is a small business based on Long Island, New York that sells custom-painted glassware and vinyl products. After taking a deep dive into the warm, witty, and approachable brand I created a visual identity and digital presence to match. Geometric and organic typography are paired for this brand to symbolize its balance of professionalism and playfulness. A warm color palette is used to translate the brand's crafty and welcoming nature. 

SCOPE

Brand Identity

Portrait Photography

Product Photography

Website Design

Launch + Social Assets

SOCIAL

LCC_Homepage Wireframe.png
LCC Website_Homepage.png
LCC Style Guide_mood.png
LCC_Typography Guide .png
LCC_Project Cover.png

BRAND IMAGE

LCC Favicon.png

FAVICON

LCC_Black Logo_Script.png
LCC_Cream Logo_Script.png

LOGO COLOR VARIATION

LCC_IG Profile Pic.png

SOCIAL PROFILE IMAGE

INSTAGRAM HIGHLIGHT COVERS