AMAZON BRAND STUNT
This band stunt for Amazon translates their TV commercial, released in November 2020, into a physical and dramatic experience for the public to enjoy. A large-scale Amazon prime box with a countdown ticker leaves the public in anticipation for the live performance while ambassadors hand out mini Amazon boxes with a clue inside as to who the other performer is.
Along with select VIP access to the spectacular in person, the show will be live-streamed on Amazon Music. Along with their Holiday Play Artists event, the live stream provides prime video users with access to the performance from their mobile or home devices.
SketchUp + Vray
Located at the Flatiron Plaza a large scale Amazon Prime box is sealed up with a countdown ticker located on the outside.
Ambassadors will hand out VIP access passes to the live performance to a select number of people. They will also hand out Mini Amazon Mystery Boxes with a clue inside to that weeks performance.
Once a week, during the holiday season, the large Mystery Box will be scheduled to
open at night with a famous artist. Each performance will include backup dancing from a different dance group ranging in professional levels such as: The Rockettes, The Broadway Dance Center, The New York City Ballet and Alvin Ailey American Dance Theatre. A spotlight will light up the stage from above.
At the conclusion of the performance, the spotlight will move onto the facade of the Flatiron building, illuminating the message: “The Show Must Go On”, with Amazon’s logo.