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BRAND EXPERIENCE

AMAZON BRAND STUNT

WINTER 2020

PROJECT

This band stunt for Amazon translates their TV commercial, released in November 2020, into a physical and dramatic experience for the public to enjoy. A large-scale Amazon prime box with a countdown ticker leaves the public in anticipation for the live performance while ambassadors hand out mini Amazon boxes with a clue inside as to who the other performer is.

 

Along with select VIP access to the spectacular in person, the show will be live-streamed on Amazon Music. Along with their Holiday Play Artists event, the live stream provides prime video users with access to the performance from their mobile or home devices. 

SCOPE

Brand Research

Location Scouting

Concept Development 

Visual Identity

Ambassador Guide

Activation Collateral 

Packaging 

 

DESIGN DECK

PROGRAMS

SketchUp + Vray

Vector Works

Photoshop

InDesign

After Effects

Amazon Stage Sketch.jpg

THE INSTALLATION

Located at the Flatiron Plaza a large scale Amazon Prime box is sealed up with a countdown ticker located on the outside.

THE TAKEAWAY

Ambassadors will hand out VIP access passes to the live performance to a select number of people. They will also hand out Mini Amazon Mystery Boxes with a clue inside to that weeks performance.

THE PERFORMANCE

Once a week, during the holiday season, the large Mystery Box will be scheduled to

open at night with a famous artist. Each performance will include backup dancing from a different dance group ranging in professional levels such as: The Rockettes, The Broadway Dance Center, The New York City Ballet and Alvin Ailey American Dance Theatre. A spotlight will light up the stage from above.

THE SIGNAGE

At the conclusion of the performance, the spotlight will move onto the facade of the Flatiron building, illuminating the message: “The Show Must Go On”, with Amazon’s logo.

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VISUAL IDENTITY